Writing at work: a corporation I can’t name. (I’ve signed a form: no blogs, no internet forums, no discussion.) What is the relation between company loyalty and liberty? Between capitalist and ‘corporate’ values? ‘Corporate values’: “Steve really lived the values of the company”; “Marsha embodies the company’s core values”. This is what you sell, on the free market: an attitude, a set of convictions. It’s not a service industry; it’s a belief industry – disseminating moods and loyalties. This is how the capitalist ideal propagates itself: those who adhere to it most zealously advance; dissent is unproductive. Politicians complain about our generation’s apathy: but apathy is also a political activity, a form of ideological challenge. This is the revolution sweeping corporate life: slight laziness; slight weariness; ennui; griping. A fundamental attack on the American dream. The storming of the Bastille as cigarette break.